Post by kawej88615 on Dec 5, 2023 3:00:37 GMT -5
Native Advertising was born in a context in which digital advertising is definitively displacing traditional advertising, mainly because the technologies made available in recent decades have revolutionized the world of communication , in all its forms.
Advertising communication has also adapted to new media and evolved with them, to maximize results in terms of conversions.
Native advertising : this is the literal translation of the English Country Email List expression native advertising. But let's try to understand what it is, how it works and why it is so important.
Examples of Native Advertising
This type of advertising communication is nothing more than an approach based on trust , which sees advertisements inserted among the content as if they were part of it. An example with which we interface daily is advertising on Facebook , in particular sponsored posts , which mix with the content of the home page, of which they have the structure and form.
Native advertising is also often seen in blogs and magazines , which replace the classic related articles at the end of the post with advertising links that point to other sites, allowing publishers to earn money through clicks and impressions. These links look like internal links and are often mistaken for related articles, especially if well contextualised .
In fact, the ultimate aim of native advertising is the camouflage of advertising , which must integrate with the content, without being invasive like that proposed through other formats.
Sponsored posts on sites and blogs also represent a form of native advertising, as do Youtube TrueViews and Twitter sponsored Tweets.
Effectiveness of advertising in native format
The data says that this innovative advertising format yields much more in terms of conversions than traditional formats. As Sharethrough reports in one of its infographics, in fact, native ads are seen 52% more times than classic banners, this is also due to the novelty, camouflage and the fact that users are now used to recognizing advertising banners and display adv in general.
Furthermore, sponsored content is likely to receive double the shares compared to different, traditional advertising content.
The purpose of Native Ads
With this advertising format the communication scenario changes, in fact we move from advertising that interrupts browsing , reading and other activities to integrated and camouflaged advertising . Like products inserted for commercial purposes into films, advertising in native format is there, together with the rest of the content, without invading. Working in unison with accurate targeting, this format captures the intentions of the consumer and the user while they are carrying out other activities, such as browsing Facebook or other social networks.
However, it is important to remember that not all users like this format, as suggested by one of the many testimonies collected by Monetizzato.com, which in an article on invasive and native advertising formats reports what a user said regarding advertising in the middle of posts . Although, as demonstrated by the data above, many others respond positively to native ads.
Native advertising is an excellent marketing tool , to be used to create greater interaction and to overcome the now old concept of advertising.
If you have any questions or considerations regarding the content of this article, do not hesitate to leave a comment, as always we will be happy to answer you.
Advertising communication has also adapted to new media and evolved with them, to maximize results in terms of conversions.
Native advertising : this is the literal translation of the English Country Email List expression native advertising. But let's try to understand what it is, how it works and why it is so important.
Examples of Native Advertising
This type of advertising communication is nothing more than an approach based on trust , which sees advertisements inserted among the content as if they were part of it. An example with which we interface daily is advertising on Facebook , in particular sponsored posts , which mix with the content of the home page, of which they have the structure and form.
Native advertising is also often seen in blogs and magazines , which replace the classic related articles at the end of the post with advertising links that point to other sites, allowing publishers to earn money through clicks and impressions. These links look like internal links and are often mistaken for related articles, especially if well contextualised .
In fact, the ultimate aim of native advertising is the camouflage of advertising , which must integrate with the content, without being invasive like that proposed through other formats.
Sponsored posts on sites and blogs also represent a form of native advertising, as do Youtube TrueViews and Twitter sponsored Tweets.
Effectiveness of advertising in native format
The data says that this innovative advertising format yields much more in terms of conversions than traditional formats. As Sharethrough reports in one of its infographics, in fact, native ads are seen 52% more times than classic banners, this is also due to the novelty, camouflage and the fact that users are now used to recognizing advertising banners and display adv in general.
Furthermore, sponsored content is likely to receive double the shares compared to different, traditional advertising content.
The purpose of Native Ads
With this advertising format the communication scenario changes, in fact we move from advertising that interrupts browsing , reading and other activities to integrated and camouflaged advertising . Like products inserted for commercial purposes into films, advertising in native format is there, together with the rest of the content, without invading. Working in unison with accurate targeting, this format captures the intentions of the consumer and the user while they are carrying out other activities, such as browsing Facebook or other social networks.
However, it is important to remember that not all users like this format, as suggested by one of the many testimonies collected by Monetizzato.com, which in an article on invasive and native advertising formats reports what a user said regarding advertising in the middle of posts . Although, as demonstrated by the data above, many others respond positively to native ads.
Native advertising is an excellent marketing tool , to be used to create greater interaction and to overcome the now old concept of advertising.
If you have any questions or considerations regarding the content of this article, do not hesitate to leave a comment, as always we will be happy to answer you.